Lookbook Series (Hand painting)

Tools Used- Adobe Illustrator, Adobe Photoshop,
Adobe InDesign

This graphic design project centers on crafting an engaging digital lookbook for the Kalamkari collection by the sustainable fashion brand 11.11 / Eleven Eleven.

The focus is on editorial design that brings to life the rich heritage of Kalamkari—an ancient hand-painted and block-printed textile tradition—while aligning with the brand’s commitment to sustainability and artisanal excellence. Through immersive layouts, evocative imagery, and refined typography, the lookbook will visually narrate the journey of each piece, from craft to creation.

This Digital Publication Lookbook Series brings into the different principles and elements of graphic design and showcases them on a larger visual scale some of which are play with colours, shapes, space and scale.